Choose Wisely - Soul of Type
Print is not dead. Your message on the right paper will leave not just a lasting impression but the right impression. Your choice of paper will tell your reader what you need them to know. Whether you want to convey class, strength, cool or fun, the right paper wil lift your message to a higher ground and foremost show your reader that you know how to make an impact.
Soul of type was printed on 350 g Natural Evolution Smooth, White and finished off with termography, obtaining a vinyl record effect.
Peter Bos/ Houdbaar about his design:
Natural Evolution feels soft and natural to the touch. The surprising surface and texture of the paper make for astonishing printing results which give all 4 colours of Natural Evolution perfect for large designs. The combination of large area printing and Natural Evolution is to us just as logical as the symbiotic nature of paper and typography which is in the area of tension where we, designers, reside on a daily basis.If you know and understand the paper, it's structure and it's DNA, you have all the tools to obtain perfect results. In our design of this Choose Wisely, in Soul of Type, we uncover the structure and soul of typography. Now the choice is up to you, will you go for the dark side or do you choose colour? Choose Wisely...