Choose Wisely - You never have a second chance to make a first impression
Print is not dead. Your message on the right paper will leave not just a lasting impression but the right impression. Your choice of paper will tell your reader what you need them to know. Whether you want to convey class, strength, cool or fun, the right paper will lift your message to a higher ground and foremost show your reader that you know how to make an impact.
You never have second chance to make a first impression was printed on 330 g Gmund Heidi, Soft Kraft and letterpressed.
Kris Demey/ Paardekracht about his design:
I would recommend everyone to visit an original Heidelberg Tiegel press. It is absolutely impressive to see the complex maneuvers produced with simple mechanics. Heidelberg and letterpress are said in one breath and this traditional printing technique has known a true revival in the past years. Gmund took inspiration from this legendary press to create Gmund Heidi, named after this magnificent machine.
For this mailing I wanted to celebrate 'the mother of all presses'. the mailing shows you a Heidelberg Tiegel press, printed in two Pantone colours and a letterpress overlay, the letterpressed sharing card is the cherry on top. The relief of the letters and the tactility combined make for impressive results.