Previous Next
Michel Vaerewijck - Visual Identity
Photographer Michel Vaerewijck was in need of a coherent visual identity. It wasn’t the easiest assignment, since the design needed to be recognizable without overpowering the images. In the end Undercast found the perfect solution using a simple black-and-white colour palette and the graphic device of a line. For the printed matter, they combined different paper formats to attain that certain je-ne-sais-quoi.
Undercast is an Antwerp-based graphic design agency with a range of clients including galleries, designers, contemporary artists, etc.
They are a small studio who put great emphasis on personal contact and getting to know who they design for. Their design process consists of removing all that is unnecessary and reducing things to their essence. They strive for clear communication and putting the clients message first, while never losing track of aesthetics.