Previous Next
Kastaar @ Integrated 2015
TWEET FAST - PRINT SLOW
Kastaar spent two days or 20 hours printing wood print posters at Integrated 2015 on a Vandercook proofing press the moved from their Antwerp studio to DeSingel.
Theme of the posters: the 8 most trending quotes of the day.
Since Kastaar tries to combine their old presses with contemporary technologies and insights, they touched on the contrast between the slow printing technique and more transient new social media.
The audience was asked to live-tweet their favourite quotes of the speakers on stage, with the hashtag #integratedconf15. They checked which quotes were popular and set those in wood type. So, the first day, they printed 8 quotes in blue. At the end of the day, people were recalling the talks, by looking at the posters.
But it didn't stop there.
The second day, they put red ink on the press. New quotes were selected, and these got printed over the blue ones. But not just in random or chronological order. They combined quotes of the two days to get interesting or hilarious combinations, or to get a conversation going.
The posters are a Belgian creation.