Duvel's position is that of 'a champagne' amongst the beers. Brewery Moortgat challenged the agency Mosquito to create a customer gift, that truly channels this feeling.
Client and agency decided on a luxurious notebook reminiscent of the ever-popular Moleskine notebook to offer the Duvel fanatics always on the hunt for collector's items of their favourite beer.
The notebook was stitched and had rounded corners. It's cover was printed black and oxblood red on Natural Evolution white 320g and embossed. the style and elegance of Duvel is visible in every detail and level of the notebook. To add value for the Duvel fanatic, content on the brewing process and the history of Duvel were added inside the notebook.