Second workshop ‘Druk met Papier’ @ De Bink

Thursday 13 October 2016; An enthusiastic audience, a mix of old hands in the printing business, publishers, new designers, paper buyers and printing supervisors, attended the second workshop ‘Druk met papier’ (Preoccupied with paper) by De Bink in Leiden.

The workshop discussed the different basic paper qualities and digital and offset printing techniques as well as foil printing. The goal of the workshop was to make clear that the authenticity of paper and the printing techniques have an influence on your image.

Marco van de Krogt from De Bink and Trudie Brandse from Papyrus Nederland have addressed several questions with the use of tangible examples during the session:
How to decide on coated or uncoated paper?
What difference does it make on your design to use a special paper?
How to decide whether to print digital or to print in offset?
How do papers or printing techniques affect the design and the message?

The workshop confirmed that print media is distinctive from online marketing and is more striking through its tangible nature and has more reads.
The session ended with a tour of the printer and a view of all printing techniques.